Orlando, Fla. – Microsoft’s Worldwide Partner Conference kicks off on Monday in the land of Mickey, but it was Sunday night where Canadian channel partners got a sense of where the subsidiary is headed.
Jason Brommet, the channel chief for Microsoft Canada, said there are three areas the solution providers should focus on with the software giant going forwards. They are:
- Cloud;
- Application development; and
- Consumption.
Brommet characterized consumption as the new currency. “Consumption is fundamental and I dream of the day when we don’t sell Azure, but partner solutions. This will challenge your business model,” he added.
Microsoft worldwide channel chief Phil Sorgen said inside the company’s mobile first, cloud first strategy there is place for every channel partner today. However, he added that this strategy will evolve rapidly.
“I want to be clear about this; product innovation is blurring with go-to-market and how we bring programs such as Cloud Solution Provider will be integrated with the channel for them to deliver these services, which will be enhanced with the right business intelligences and analytics. When the channel drives the solution; it’s their solution with the Microsoft cloud platform,” Sorgen said.
Also new will be a business division for Surface. Microsoft Canada has added a new resource in the channel for this with the hiring of Greg Cooper as partner sales manager. It will be his job to help the channel align with Microsoft new direction.
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