ORLANDO: Microsoft’s India-born CEO Satya Nadella acknowledged that “one big mistake” the company made in the past was to think the personal computer (PC) will reign supreme forever and failing to anticipate the technological transformation of the mobile phone.
“If anything, one big mistake we made in our past was to think of the PC as the hub for everything for all time to come. And today, the high volume device is the sixinch phone. I acknowledge that. “But to think that that’s what the future is for all time to come would be to make the same mistake we made in the past without even having the share position of the past.
So that would be madness,” Nadella said in an interview to technology news website ZDNet. He added that the company has to be on the “hunt for what is the next bend in the curve”. “That’s what, quite frankly, anyone has to do to be relevant in the future.
In our case, we are doing that. We’re doing that with our innovation in Windows. We’re doing that with features like Continuum. Even the phone, I just don’t want to build another phone, a copycat phone operating system, even,” he said. He stressed Microsoft will also not launch a phone a day but focus on few phones that are unique.
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